Project Frog Secures 42 Meetings in 60 Days

Project Frog, a leader in innovative modular construction, faced significant challenges in penetrating established ecosystems dominated by traditional building methods.

Their existing business development efforts were not consistently reaching the primary decision-makers, such as VPs of Capital Projects and Principals at influential architectural firms.

This led to an unpredictable sales pipeline that hindered their ability to forecast growth and scale operations, despite having a technologically superior product.

We deployed a sophisticated account-based strategy that leveraged proprietary intent data to identify firms actively exploring pre-fabricated and modular solutions.

Our team developed hyper-personalized outreach sequences for distinct personas within target verticals like commercial development and higher education, ensuring the messaging resonated with their specific project goals.

This multi-channel approach combined value-driven email narratives with strategic LinkedIn engagement, effectively bypassing gatekeepers and securing direct conversations with key stakeholders.

By dynamically tailoring follow-up content with relevant ROI models and case studies, we dramatically increased engagement and filled Project Frog's pipeline with qualified, high-value opportunities.