Early-stage traction is tough
Kazuhm faced extreme difficulty building their sales pipeline because of the time and resource constraints imposed on them due to their size and funding level.
The company struggled to prioritize use cases for a horizontal product and accurately identify good fit accounts.
As a result, monthly meetings were low, resulting in slow traction and difficulty penetrating a highly technical audience.
AI-enabled sales automation was the answer
"We landed successful pilots with Duke University and many other major research institutions in need of innovative high performance computing solutions." - Dan Kepner, Director of Solutions Engineering
Kazuhm contracted HyperscaleLeads to provide AI-enabled sales outreach as a service. We were able to simplify the messaging around their complex product and implemented personalized AI-based outreach at scale.
The sales campaign automation included fully-managed campaign management and an automated AI-based outbound email chatbot that asked questions and distributed relevant technical marketing material.
The results of the AI-based outreach campaign were extraordinary.
Kazuhm booked over 100 meetings over three months and secured pilot projects with several Tier 1 and Tier 2 US-based research universities.
The campaign resulted in over 450 MQLs for Kazuhm and generated millions of dollars in potential pipeline.