Folklore Generates 33 Meetings via Intent Targeting

Folklore Digital, a premier digital agency, faced a classic growth plateau, with a sales pipeline heavily reliant on unpredictable, feast-or-famine referrals.

This inconsistency stifled their ability to scale operations and invest in new talent confidently.

Their previous forays into cold outbound were generic and untargeted, resulting in low engagement rates and failing to resonate with sophisticated decision-makers in their target tech verticals.

We implemented a bespoke lead generation engine, moving beyond surface-level data to build deeply segmented personas based on psychographic profiles and real-time buying intent signals.

Our strategy involved deploying dynamic, multi-variant messaging frameworks that resonated with specific pain points of 'Growth-Obsessed' VPs of Marketing and 'Innovation-Seeking' CTOs at Series A companies.

This hyper-personalized outreach was orchestrated through an intelligent, multi-channel sequence, blending email and LinkedIn touchpoints to create a predictable and scalable pipeline of high-value sales opportunities.