Intero Digital Generates 35 Meetings with Mid-Market

Intero Digital possessed a powerful suite of integrated marketing services but faced challenges in predictably scaling their pipeline with ideal mid-market clients.

Their primary obstacle was cutting through the digital noise to consistently reach and resonate with two distinct, high-level personas: company owners and senior marketing leaders.

They required a sophisticated outbound strategy that could differentiate their holistic approach and secure conversations within companies in the competitive $10M to $100M revenue bracket.

We engineered a multi-threaded outreach campaign that targeted CEO and Marketing VP personas with unique, parallel messaging tracks tailored to their specific priorities.

By leveraging advanced segmentation and buying-intent signals, we identified companies actively seeking marketing solutions, allowing for highly relevant and timely engagement.

Our proprietary sequencing framework combined hyper-personalized email with strategic LinkedIn touchpoints, creating a persistent yet professional presence.

This nuanced approach, which A/B tested high-level business growth angles against tactical marketing performance benefits, successfully secured 35 qualified meetings and established a scalable pipeline of high-value prospects.