Smart Church Automates Facility Software Leads

Smart Church Solutions faced a complex market where a single product served multiple, distinct buyer personas—from Executive Pastors focused on budget to IT Directors concerned with security.

Their existing lead generation efforts used a broad message that failed to resonate with the specific pain points and priorities of each decision-maker.

This resulted in a stalled sales pipeline and an inability to effectively communicate the significant ROI of their advanced facility automation and IoT integrations.

They needed a sophisticated, scalable outreach system that could penetrate niche segments and speak directly to the unique challenges of each stakeholder.

We engineered a multi-pronged outbound strategy built on deep persona segmentation, targeting Executive Pastors, IT Directors, and Facility Managers with bespoke messaging.

Each campaign leveraged extensive A/B testing on value propositions, running dozens of concurrent variations that highlighted specific outcomes like HVAC cost savings, automated access control security, and streamlined event management.

Our proprietary data enrichment process identified high-intent signals, such as organizations with active event calendars or specific technology stacks, allowing for hyper-personalized outreach at scale.

This data-driven approach allowed us to pivot messaging in real-time based on performance, ensuring we consistently engaged the right person with the most compelling angle and ultimately transformed their sales pipeline.